.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech startups, when adapted to getting billions in financial backing every year, have actually reared almost $360 million so far this year, placing it on course to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That lag is due to market concentration, heightened regulatory stress, and economic uncertainties.ADWEEK spoke to 5 VCs who remain to buy adtech business, despite these obstacles, about what they are looking for as well as what they stay away from. Possibly unsurprisingly, these investors are targeting possibilities in privacy-focused innovations and industry-specific areas such as connected television.