.NEARLY ONE BILLION individuals are casting their votes in India’s general vote-casting. It is actually the most significant democratic exercise in past– and also could possibly likewise be actually the absolute most expensive. Costs is actually anticipated to reach out to 1.35 trn rupees ($ 16bn), according to the Centre for Media Researches (CMS), an Indian non-profit.
That would be actually much more than double the volume invested in the previous election in 2019 and even exceed the cash sprayed in America’s presidential political election in 2020. Why carry out Indian political gatherings invest such vast amounts?